The Secret Diary of a Bonafide Marketing Genius

A few weeks ago, I shared a link to an article by David Berkowitz called "We Have Sinned" (in case you missed it: http://bit.ly/CPApc), which was a clever little Yom-Kippur-appropriate repentance for the many social media and social marketing-related sins that have been committed by brands over the past year.

At the same time, the Genius found herself bombarded by folks asking all sorts of questions about how best to integrate social marketing into their overall marketing mix, where to begin, whom to involve, etc etc.

And thus was born the "Social Marketing Health Check" embedded above. Though still a work-in-progress, this little quiz (which you technically can't fail as we have not devised a scoring system for it—yet) should help you identify the areas where your organization/team is strongest and weakest with respect to social marketing.

Mind you, this isn't intended to be an assessment of a specific campaign. We're not grading you on things like "influence" or "impact". Rather, we're looking at the foundation of your strategy and approach, across these key categories:

I'm very interested in getting some feedback on this from those of you curious (or crazy) enough to download and take the quiz. I want to know how you did overall, where you're strongest/weakest, and what you thought of the quiz itself. Was it helpful? Laughable? Frightening? Encouraging?

Talk to me, people. Please. :)

(PS if you're having trouble seeing the embed or clicking on it, here's a direct link to the doc on Scribd.com http://www.scribd.com/doc/21797667/Social-Marketing-Health-Check-by-Espresso