Advertising 1980 vs. Advertising 2009
To be truly accurate, I think this graphic should have varying sizes to represent the dollars being poured in to each type of advertising. Also, I think there are a few missing (where is the experiential stuff? what about cause marketing? guerrilla tactics? grassroots? and whatever the name is for those "Elf Yourself" things?).
But putting aside the perfectionism for a sec, I think it's interesting to see just how dramatically the scope of options has changed over the past 30 years.
Which of course means that the # of ways consumers are getting bombarded with marketing messages has also increased dramatically (logarithmically!).
Which conveniently brings me back to the idea I am constantly shouting about from atop my soapbox:
Smart brands should stop wasting money trying to create newer and better ways to interrupt and annoy us with "advertising". They should pour those dollars instead into creating better products and better experiences.
They should try marketing with us instead of marketing to us (or AT us).
They should stop "buying eyeballs" and start winning fans.
But what do I know? Probably nothing.
