It's time to stop interrupting what people r interested in & BE what people r interested in.
You know the shit has hit the proverbial fan when the Chief Creative Officer of J. Walter Thompson, the world's 4th largest advertising agency, makes a statement like this one:
"Audiences everywhere are tough. They don’t have time to be bored or brow beaten by orthodox, old-fashioned advertising.
We need to stop interrupting what people are interested in & BE what people are interested in.”
Oh and for the record, Mr. Davis made that statement six years ago.
I can't speak to how well JWT has done (or not) on delivering on that statement, but I do know this:
Any brand or business that hasn't at least STARTED to adapt their marketing strategy in response to the dramatic and accelerative impact of search engines, social media, and mobile technology is not long for this world.
(That's right—Chicken Little is back. Deal with it.)
But don't take it from me—a lowly [albeit bonafide] marketing genius. Check out the impossible-to-ignore stats in the above deck. Better yet, send it to a few friends.
It wont hurt a bit, I promise.
