I debated between changing the title of this to "The Social Landscape for Dummies" but decided that the CMOs it was intended for might find that offensive. [holding tongue]
Anyway, it's a nice, easy-to-print cheat sheet that quickly & simply briefs you on the basics (the very, very basics) of each of these major platforms.
Share a copy with every dummy, er... CMO... er, Genius in your life :).
Marta Kagan
In 2008, Marta published the first installment of the internationally-renowned What the F**k is Social Media? series, proclaimed "a social media hit for its wit and its very convincing case for the raw power of social media” by Mashable and earning it the title of 4th most favorited presentation of all-time. The original deck and its two sequels have since earned millions of views, been translated into a dozen languages, and spawned hundreds of copycats.
Marta has held leadership positions both agency-side and client-side, working with notable consumer brands such as eBay, Estee Lauder, and Fidelity Investments. Her expertise spans strategic account planning, social media, viral marketing, branded content, promotions, mobile marketing, brand strategy, and public relations.
She finds it very odd to write about herself in the third person.
LinkedIn profile: http://www.linkedin.com/in/martakagan
Email: mzkagan99 [at] gmail [dot] com
